Olivia Dunne, LSU gymnast, may become first college athlete to earn $1 million with new NIL. 2




This week, the National Collegiate Athletic Association (NCAA) made it possible for its student-athletes to make money off of their name, image, and likeness (NIL). Instead of a star football or basketball player, the one who is expected to earn the most money immediately is a sophomore gymnast on the Bayou varsity team.

Olivia Dunne, a gymnast for LSU who hails from New Jersey, has amassed 1.1 million followers on Instagram, which is on the list of platforms where athletes have the opportunity to potentially earn money. Including her TikTok fans, which number 3.9 million, she has a total of more than 5 million followers across all platforms.
The new NIL guidelines provide players with a number of direct avenues via which they might earn money. These two social media platforms are only two of many avenues.



Olivia Dunne, LSU gymnast, may become first college athlete to earn $1 million with new NIL.
Olivia Dunne, LSU gymnast, may become the first college athlete to earn $1 million with the new NIL.

Louisiana law allows collegiate athletes to profit from their names, photographs, and likenesses. One way for athletes to get sponsorships is through their social media participation. According to Blake Lawrence, the Chief Executive Officer of Opendorse, the following is a sample breakdown of the potential earnings that athletes could make.

Instagram—up to twenty dollars for each follower 3–to 4 dollars per follower on Twitter: ten dollars for every one thousand followers 4–7 dollars per following on YouTube
When it comes to becoming paid influencers, a number of athletes have started collaborating with companies that are comparable to Opendorse.





The moniker “Livvy” is what Olivia Dunne uses for her TikTok and Instagram channels, respectively.
On the other hand, identical twin basketball players Haley and Hanna Cavinder, who are both students at Fresno State University, have been eagerly anticipating the day when they will be able to make money off of their TikTok videos that blend dance and basketball. 3.3 million people follow the “cavindertwins” on the social media platform TikTok.



Olivia Dunne, LSU gymnast, may become first college athlete to earn $1 million with new NIL.

“We discovered you can, like, monetize all your accounts and create a profit off them, and then partnering with brands is really a cool, eye-opening thing,” Hanna told the news organization Associated Press. “A lot of brands have reached out, but we obviously cannot work with them because of the rules and eligibility.”
Haley, the sister, voiced her opinion that “we never knew that could be a thing.”

The Cavinder players, who stand at a height of 5 feet 6 inches, are not merely passing fancy. Haley won the Mountain West Conference player of the year award last year after finishing with a scoring average of 19.8 points per game. On average, Hanna scored 17 points per game for the Bulldogs.

Olivia Dunne, LSU gymnast, may become first college athlete to earn $1 million with new NIL.
Regarding Olivia Dunne, she is also not a slouch in any way. As a talent who excels in all aspects of the game, she was instrumental in the Tigers’ sixth-place finish in the NCAA championships this spring.




In addition, athletes have the opportunity to earn money by participating in autograph sessions, taking photographs with fans, and having their appearance included in video games. The states and member schools decide what options are available, not predetermined.

Athletes got the chance to start earning money from their names, likenesses, and photographs for the first time on Thursday, July 1. This is something that players have been fighting for for a long time, including Joe Burrow, who won the Heisman Trophy in 2019 and led the Tigers to a national championship. The quarterback had one of the most successful seasons in NCAA football history, and the Cincinnati Bengals selected him with the first overall pick in the 2020 NFL Draft. He responded to the news that collegiate players are finally receiving compensation.




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