In honor of Rare Beauty's newest release, Selena Gomez is all pink, from head to toe.  

At the April 6 introduction of Rare Beauty's latest product, Soft Pinch Luminous Powder Blush, in latest York City, the 31-year-old singer, actress, and businesswoman radiated spring vitality.   

Gomez radiated in a delicately paisley-patterned silk button-down dress in a shade of pink. 

For an easygoing vibe, the celebrity threw a baby pink cardigan over her shoulders and accented with pink pointed heels embellished with delicate ribbons. 

Celebrity hairstylist Orlando Pita gave Gomez a puffy '60s-style bouffant for an edgy, throwback look. 

Hung Vanngo, Gomez's makeup artist, kept her look monochromatic, bright, and feminine by incorporating delicate pink tones. 

Fans of Rare Beauty's Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter will love this new powder blush that the star is sporting. 

Gomez wore the hue Happy to the launch party, according to Rare Beauty's social media posts after the event. 

We love that our liquid blush is highly pigmented and lasts all day and that our highlighters offer this great sheen that makes your skin look lighted," 

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