In the final NCAA television ratings, women far outnumber men.

According to Nielsen, the women's final NCAA basketball game drew more viewers than the men's for the first time ever on Tuesday. 

According to ESPN and the audience rating business, the highly anticipated game between the No. 1-seeded South Carolina Gamecocks and the Iowa Hawkeyes, 

including record-breaking star Caitlin Clark, had over 18.9 million views on Sunday. 

The men's game between Purdue and Connecticut on Monday attracted 14.8 million viewers, down 4 million from the previous week, according to Nielsen. 

Nielsen reported that the women's final drew a bigger crowd than the men's final for the first time in the tournament's history. 

In the women's final, the South Carolina Gamecocks defeated the Iowa Hawkeyes 87–75, denying Iowa its opportunity to win its first national championship. 

The victory gave South Carolina their tenth consecutive undefeated season in Division I women's basketball history. 

By defeating Purdue 75-60 in Monday's men's final, defending champions UConn became the first team to do it since 2007. 

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